Effective Date: Jan 1st, 2025

Nueva Vida Doula Services ("we," "our," or "us") respects your privacy and is committed to protecting it through this Privacy Policy. This policy outlines the types of information we collect from you or that you may provide when visiting our website ("Website") or using our services, including SMS communications, and how we use, share, and protect that information. By using our Website or opting into SMS communications, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

Information that identifies you as an individual, such as:

• Full name

• Email address

• Phone number

• Mailing address

• Billing and shipping address

• Payment information (when purchasing services)

• Health insurance details (if applicable)

b. Non-Personal Information

Information that does not directly identify you, such as:

• IP address

• Browser type

• Device type

• Cookies and usage data

2. How We Use Your Information

We use your information for the following purposes:
✅ To provide and manage our services, including prenatal, birth, and postpartum care.
✅ To process payments and confirm insurance coverage for services.
✅ To communicate with you regarding appointments, updates, and relevant information.
✅ To send SMS notifications, including appointment reminders, missed call follow-ups, customer support messages, and service offers (if opted in).
✅ To improve our Website, services, and user experience.
✅ To comply with legal and regulatory requirements.
✅ To create advertising audiences on third-party platforms such as Facebook, Instagram, Google, and TikTok (see Section 3 for details).

3. Use of Information for Advertising Purposes

We may use your email address and non-sensitive personal data to create advertising campaigns on platforms such as:

• Facebook

• Instagram

• Google (including YouTube ads)

• TikTok

These platforms allow businesses to create custom audiences to deliver relevant ads to users who have previously interacted with our business.

Your Choices & Opt-Out for Advertising

• You can opt out of email-based advertising audiences by contacting us at [info@nuevavidadoula.com] or using the unsubscribe option in our emails.

• You may also adjust your ad preferences directly on Facebook, Google, TikTok, or Instagram to manage how your data is used for advertising.

We do not sell, rent, or share your personal data for third-party marketing purposes outside of these advertising platforms.

4. How We Use SMS Communications

By opting in to receive text messages from Nueva Vida Doula Services, you agree to receive the following types of SMS messages:
✅ Appointment reminders
✅ Missed call follow-ups
✅ Customer support responses

Missed Call Follow-Ups:

If you call us and we are unable to answer, you may receive an automated SMS acknowledging the missed call and providing a link to schedule an appointment.

• Example Message:
  "Sorry we missed your call! We’ll get back to you soon. Book an appointment at https://NuevaVidaDoula.as.me. Msg & data rates may apply. Reply STOP to opt out."

• If you do not wish to receive these messages, you may reply STOP at any time to opt out.

• Once you opt out, you will receive a final SMS to confirm you have unsubscribed and we will remove your number from our list within 24 hours.

Message Frequency & Opt-Out Instructions:

✅ Message frequency varies based on client interactions.
✅ Message and data rates may apply depending on your carrier.
✅ To stop receiving SMS messages, reply STOP at any time. Once opted out, no further messages will be sent.
✅ For assistance, reply HELP or contact support at (707) 809-5859 or [Info@nuevavidadoula.com].

5. Data Collection & Retention

✅ We collect your name, phone number, email, and mailing address when you sign up for SMS updates.
✅ This information may be collected via the website contact form, email, appointment scheduling system, or third-party service providers.
✅ We retain your information as long as you are subscribed to our SMS service. You may request deletion of your information at any time.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Secure storage measures are in place to prevent unauthorized access to your data. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Sharing & Third Parties

✅ We do not sell, rent, or share your data with third parties for marketing purposes.
✅ We may share your data only with service providers who help operate our business (e.g., scheduling platforms, payment processors).
✅ We may disclose your data if required by law or legal processes.

8. Opt-Out & Unsubscribe Policy

✅ You can opt out of SMS messages at any time by replying STOP.
✅ You can opt out of email-based ad audiences by contacting us at Info@nuevavidadoula.com.
✅ After opting out, you will receive a final confirmation message, and your number will be removed from our list within 24 hours.
✅ For additional assistance, you may reply HELP or contact us at (707) 809-5859 or Info@nuevavidadoula.com.

9. Cookies and Tracking Technologies

Our Website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us analyze Website traffic and customize content. You can modify your browser settings to decline cookies, but some features of the Website may not function properly.

10. Children's Privacy

Our Website and services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective when posted on this page with an updated effective date. We encourage you to review this page periodically for any updates.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact us at:

📍 Nueva Vida Doula Services
📧 Email: [info@nuevavidadoula.com]
📞 Phone: (707) 809-5859
🌐 Website: www.nuevavidadoula.com